Ken Levine explains why BioShock Infinite’s box art is generic

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Games cost oodles of money to produce. That’s even terrible games. Games that give its creators the freedom that BioShock Infinite has are absurdly expensive, something Ken Levine knows all to well. He explains in an honest and no holds-barred interview why BioShock Infinite’s box art is incredibly generic. The reason, not surprising is to lure in the ‘dudebro’ crowd to give the game a chance. You can watch Ken give possibly one of the more honest answers in any gaming interview in quite sometime. 

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  14. timcroftproductions said: I now officially heart Ken Levine.
  15. ghostshell reblogged this from eelrak and added:
    #sidenote: he is SO DAMN ATTRACTIVE #when I met him I was so dumb and he was SO NICE ME TOO, KARLEE. I TOLD HIM MY NAME...
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  17. eelrak reblogged this from galaxynextdoor and added:
    errybody watch this.
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